With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.

First up, let me provide context for the S/S 19 catwalk shows and designer presentations as a whole: There was much talk around feminism and equality, with fashion houses—big and small—using their platforms as a place to host debate and discussion, promote diversity and, most of all, create clothes that women can feel confident and powerful in. We were, after all, in the thick of the #MeToo movement, with global scandals awakening many a dormant mind.

“One of the biggest trends we saw during the shows was the overarching theme of the real woman; a welcome return to femininity, women empowerment and wanting to dress for yourself by feeling confident and comfortable,” says Elizabeth von der Goltz, global buying director for Net-a-Porter.

“In terms of pieces, the trend incorporates everything from comfortable tailoring, longer skirt lengths and relaxed outerwear in flattering and fluid shapes. We saw this most prominently at Riccardo’s debut for Burberry and also Loewe, The Row, Valentino and Givenchy. It’s a very easy trend to adopt for any woman, and this is what I love most about it,” says Goltz.2/80